Blog Posts
Longform marketing content I've written that grabs the attention of first-time visitors with a compelling hook, educates them about the product, and persuades them to take action.
nClarity Insights Blog
All blog posts seen here were co-written and edited by me.
CoolBlue Optics - 2022 Must-Have Eyewear
A product spotlight article highlighting the benefits, features, and social proof for the product to convince first time visitors to buy. Leverages FOMO, scarcity, urgency, etc.
CoolBlue Optics - Genius Eye Doctor
An article that leverages Authority to add credibility to the product before introducing its features and benefits.
CoolBlue Optics - I Tried Blue Blockers
A narrative-based article that tells the story of a composite character and compels first-time visitors who relate to her situation to buy the product.
StackCare - Mom Fell In The Bathroom
Another narrative based on a composite character that evokes the emotion of a first time reader and then introduces the solution (the product).
StackCare - Aging Parent's Well-Being
A product spotlight article that leverages Identity to call out prospects in the hook who will closely identify with the problem and be interested in the solution.
CoolBlue Optics - This Simple Solution
A narrative-based article that focuses on a specific subset interested prospects who suffer from sleep issues.
CoolBlue Optics - My Kids Wore Glasses
A narrative-based article that tells the story of a composite character and compels first-time visitors who relate to her situation to buy the product.
CoolBlue Optics - 4 Telltale Signs
A listicle that discusses the common symptoms of the problem that the product solves which new visitors will hopefully identify with and purchase the product.