Longform marketing content I've written that grabs the attention of first-time visitors with a compelling hook, educates them about the product, and persuades them to take action.
All blog posts seen here were co-written and edited by me.
A product spotlight article highlighting the benefits, features, and social proof for the product to convince first time visitors to buy. Leverages FOMO, scarcity, urgency, etc.
An article that leverages Authority to add credibility to the product before introducing its features and benefits.
A narrative-based article that tells the story of a composite character and compels first-time visitors who relate to her situation to buy the product.
Another narrative based on a composite character that evokes the emotion of a first time reader and then introduces the solution (the product).
A product spotlight article that leverages Identity to call out prospects in the hook who will closely identify with the problem and be interested in the solution.
A narrative-based article that focuses on a specific subset interested prospects who suffer from sleep issues.
A listicle that discusses the common symptoms of the problem that the product solves which new visitors will hopefully identify with and purchase the product.